When I first started my blog I didn’t see it necessary creating a business logo.
I always thought that I needed a graphic designer to create a logo. I hear people recommend Fiverr or Upwork.
it’s time-consuming and an unnecessary expense. As a beginner, the best way to go is to create a logo for free.
Taking action is what matters, letting time go by time waiting for a designer to get it done might slow your business brand.
After finish reading this article, you’ll feel confident enough to go on Canva, and create a business logo for your blog.
the best way to start a blog on a budget is prioritizing and minimizing expenses
After all, focusing on developing great content writing skills is most important, to build a habit of creating content consistently, focusing on the things that matter the most and create momentum.
Why do you want a logo?
Before, I thought that a Logo wasn’t necessary mainly because I didn’t have great graphic design skills and going through freelancers in Fiverr wasn’t working for me
As time went by, I realized that I really need a business logo if I was going to drive traffic to my website, I want people to remember my blog.
A logo is like a flag to a business and brand identity’s foundation
It separates you from the competition. Making a significant impact on a website’s perception.
Reveals your identity
A logo creates recognition within your niche. If you decide to have an exit strategy to sell your company in the future.
A logo can help you transfer it to someone else it making it an appealing asset to sell.
A logo relates to a brand in an intimate way. Creating a bond between your audience and your brand.
When it’s the Perfect time to create a logo?
The sooner the better! and to be honest it shouldn’t take you long. I’ll she showing you later in this article.
I started blogging about affiliate marketing and didn’t see it convenient to create a logo right from the start.
I had to focus on optimizing my page and posting, by the third month I came up with my own course then that’s when I realized that I had to create a logo.
The Ideal is to have a logo from the start and create it in Canva at no cost
What you need to create a logo:
- Primary color and secondary color, (maximum 3 colors)
- No gradients (i.e. black to white and it fades)
- Flat design (no drop shadow)
- brand name in the logo
- Horizontal vs vertical
- Printable and reversible
Printable to embroider your logo on clothes because it’s really hard to embroider when you have a gradient or a flat design.
You want to your logo to be sharp and clean
Let’s say you want to print your logo on a black tissue, you want to have the ability to reverse the color on a dark background.
This is optionally but recommendable to see the big picture, so it’s easier for the printers to design
What Is Canva?
It’s a free cloud base software with 851+ logo templates and great quality outputs.
You can save your designs as a PDF, JPG, PNG.
The difference between a PNG and a JPG, it’s that png’s have transparent backgrounds whereas JPGs cannot have transparent backgrounds.
Whenever you want a graphic with a transparent background and No canvas then you want to save your design as a PNG.
If it has a picture in the graphic, save it as a JPG otherwise the file size gets too big.
Next, is to create your logo for free in Canva .
Even though there is a small learning curve in canva, as a graphic designer amateur Canva is much more simple to learn and use than Photoshop.
Here’s where you create most of your blog graphics.
Here’s how you create a logo on Canva for free
Click the Canva Icon below
Click on Custom dimensions:
Then type 512 x 512 and create new design
Select an element, this can be any shape I prefer a square or you can choose one of their many templates.
Choose any color or Icon you want.
to choose the money sign for my blog, I’m just going to add a heading and enter Shift +4 at the same time.
Adjust the element/icon by dragging the corner dots to make it bigger
You can also make the sign a little bigger by increasing the font size. If you want to change a font color you can do that by clicking A and selecting the color
After you’re done creating your logo, click download. If you select pro picture, usually they cost $1 or if you can try Canva for free for 30 days by upgrading, you’ll get
- an entire library free,
- create transparent backgrounds,
- resize pictures, and
- pictures without the blurriness.
The reality is if you’re going to be paying for a good professional logo don’t pay $5, wait until you think it’s time to reinvent your brand and if it’s the right strategy.
People are drawn to interesting colors and design.
A logo should be designed to draw interest and pique curiosity of your potential customers
Having a logo can be important in your marketing depending on your niche. You want to get the logo tell your viewers that this is your blog.
Make a good first impression, your audience expects a logo,otherwise how are they going to remember you?
Find inspiration with other successful logos, but don’t copy. I made this into a quick guide because it really shouldn’t take that long. Creating a your own logo it’s fun and easy.
You can have your logo on every info product/ piece of content that you create, it will make your readers feel at home.
Creating a business logo for free when you’re a beginner it’s the smartest way to start a profitable business you want to minimize expanses and invest on skills/assets.
Do you think a logo it’s important for your business? how?